Tools we use to run and manage our E-commerce site Part II

As a continuation to our last blog, here we are listing down a few more integrations. These applications are essential when you move forward in your journey after finishing the legal formalities and basic groundwork.


How people shop has changed with the changing times and to keep abreast with the constant change and fierce competition, online retailers should be prompt in their actions. To help you, you need to integrate certain e-commerce tools and tactics for smooth logistical operations, and communication strategies.

Any modern E-Commerce business is a library of digital tools and integrations. These tools are programs with features that enhance your website’s functionality and capabilities. They support progress and scalability while allowing you to save time and resources so you can achieve your business objectives.

 Shopify Dashboard showing our integrations

Image1: Integrations we use to run Paints Passion

1. ZOHO Mail (Business Email Address)

A business email address is an email address that uses your own business domain name, where your domain stands as an online identity for your brand and business.

Business email generally comes with group aliases, higher storage, and business-specific features and integrations.

Why use a business email address:

  1.     Builds trust, confidence, and credibility amongst your audience.
  2.     Looks more professional as compared to or
  3.     Easier to remember your brand name and helps you promote your brand.

You can set up your domain with Zoho to create a business email address for your professional communications.  You can access your business mailbox via your mobile phone using ZOHO mail’s user-friendly application (available on both Apple and Android)

Zoho Mail Inbox

Image 2: Screenshot showing the easy-to-use interface of ZOHO mail inbox

2. GST WebPlanex (free GST Invoicing tool)

Running a business comes with its own share and burden of taxations and invoices. To generate GST invoices, GST WebPlanex is a useful application.

GST WebPlanex serves the merchants who use Shopify to power their online stores by providing the services at no cost and the application is easily and seamlessly integrated with the Shopify dashboard.

This integration allows the business owner to generate GST-ready invoices for Shopify store orders. These invoices are thereby used to file monthly or quarterly GST returns. To know more, connect with them at

GST Webplanex Dashboard

Image 3: Easy to use interface to help business owners

3. Picture and Video Editing (Photoshop, InShot)

Media in the form of pictures and videos are a powerful way to deliver information and attract your target audience.

An efficient, cost-effective, and easy-to-use tool for video editing is InShot. InShot – a professional video editing tool that allows the user to trim, split and remove the middle part of the video. Filters, effects, stickers, and popular Vlog music are available to help create perfect and viral videos.

Pictures for newsletters, websites, and social media can be easily edited and created using Photoshop. Photoshop – image manipulation and editing tools offer users the ability to create, enhance, or edit images, artwork, and illustrations. Other features offered by Photoshop are photo-editing, image manipulation, and retouching for numerous image and video file formats

4. Google Analytics

Google Analytics helps business owners to understand their website by evaluating data in terms of website traffic, where the visitors are coming from (channels, mediums, source, referrals, paid channels), which keywords draw the most traffic, and what pages are visited most, sessions, bounce rate, new vs returning users, and session duration. Further, drill down the data to see what time of the day the users visit, what browser they visit from or what device they access your website from, the behavior flow, etc.

To have a deeper understanding of the analytics and how they impact our businesses, Read More

Google Analytics Dashboard

Picture 4: A screenshot of the google analytics dashboard

Why use Google Analytics

  1. Insights to help improve ROI
  2. Better Understanding of Client Behaviour
  3. Targeted Marketing
  4. Assists in delivering a high-quality website to the customers.

Over the past two blogs, we have shared tech tools which we have personally used to build and successfully run our store. We want to serve the artist community in every way possible and these blogs we think will help them kickstart their entrepreneurial journey. You can reach out to us in case of any queries, we will be more than happy to assist you in every way we can.